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E-mail
Marketing India |
Email
Marketing Services | 60 percent
of small and medium-sized companies use or are interested in using email marketing.
-- interland survey (September 2005)
Email is a very powerful marketing tool.
In spite of spammers abusing the medium, email can still be used and is still
valued by users for timely, rich and enticing information and advertisements.
Find the right tools and the right tips for your email marketing efforts here. The
Good : 49 percent of e-retail marketers rate
email as more effective then other marketing strategies. Internet Retailer, E-Retail
Report, February 2005
Email
marketing is popular with companies because: |
 It is extremely cheap. Compared
to direct mailing or printed newsletters the costs are negligible. The advertiser
does not need to pay for production, paper, printing or postage. |
It is instant, as opposed to a mailed advertisement, an email arrives in a few
seconds or minutes. | It
lets the advertiser "push" the message to its audience, as opposed to
a website that waits for customers to come in. | It
is easy to track. An advertiser can track bounce-backs, positive or negative responses,
click-through, rise in sales. | Advertisers
can reach substantial numbers of email subscribers who have opted in (consented)
to receive email communications on subjects of interest to them | It
has been proven successful when well done. | When
most people switch on their computer the first thing they do is check their email.
| Specific
types of interaction with messages can trigger other messages to be automatically
delivered. | 78 percent
of people have made a purchase as a result of an email marketing campaign. --Double
Click's Sixth Annual Consumer Email Study, 2005 About
Websolutions India Technologies : Websolutions India
Technologies is a top-tier, yet affordable email marketing solution. We have top
deliverability ratings and have established relations with the major ISPs ensuring
maximum deliverability. We make it easy to create, send, and track permission-based
email marketing campaigns. We offer advanced reporting, our system, message scheduling,
and the ability to create unlimited interest groups, bounce back handling, an
auto responder, list segmentation, surveying, subscription management, and an
array of easy to use newsletter templates among many other major industry-standard
features.
49 percent of people check their personal emails at work during
the day. --Double Click's Sixth Annual Consumer Email Study, 2005 | Websolutions
India Technologies Members Benefits: Create
Mail:
1. Create and manage an unlimited number of lists
2. Compose
and send emails from any computer with an Internet connection
3. Create and
utilize custom mail merge fields SEND:
1.
Schedule messages to be sent in the future (great for newsletter owners!)
2.
Send personalized emails to each recipient with mail merge fields
3. Resend
archive/draft messages without retyping
4. T3 connected servers deliver emails
to your entire list quickly and within minutes. No more waiting hours for delivery.
5.
Preview message before sending and send test message. Send out professional, typo-free
communications.
6. Send to more than one list at once MANAGE:
| 1. Create and manage an unlimited
number of lists
2. A complete contact management and follow-up system
3.
Choose from our selection of sign up forms or create your own
4. Complete bounce-back
email handling
5. Easily import subscribers and contacts from any application
or database
6. Event RSVP Management & Follow-up
7. Manage subscription
link at the bottom of each email
8. Subscribers manage subscription. No more
manual removes and complete opt-out ability ensured.
9. Complete list archive
and subscriber reports
10. Complete list add/remove/sent statistics and activity
reports
11. View dates and addresses of user removals
12. Message drafts
& archives
13. Add multiple contacts from a single form. Never forget to
follow up with a prospect again.
14. Get preformatted HTML subscribe forms.
Let users join your list from your Web site in seconds.
15. Fully searchable
database for easy finding and updating of subscriber information
16. All duplicate
emails are automatically deleted Track:
1.
Complete message reporting including open and click through tracking
2. View
delivered, bounces, opens, click throughs, and unsubscribed for each message
3.
See who opened clicked on which message when
4. Export available of all reporting
data
5. Segment your list based on reporting results Follow-Up:
1.
Send automated messages to subscribers based on date or how long they subscribed
2.
Create multiple day e-courses to educate your prospects and clients
3. Create
your marketing follow-up campaign in advance and put your marketing on auto-pilot
4.
An auto responder sign-up form to your web site Survey:
1.
Send automated messages to subscribers based on date or how long they subscribed
2.
Create multiple day e-courses to educate your prospects and clients
3. Create
your marketing follow-up campaign in advance and put your marketing on auto-pilot
4.
An auto responder sign-up form to your web site Approximately
33 percent of people have clicked on an email and made an immediate purchase.
-Double Click's Sixth Annual Consumer Email Study, 2005 Future
Of Email Marketing :
65% of marketers think email marketing will
become more effective in the next three years. 2005 Forrester Online Marketing
Forecast |
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